OUR STORY

Persica Jewelry

Our Family. Our Heritage.
Your Story.

At Persica, our story is rooted in tradition, family, and a passion for craftsmanship.

Founded by a family with deep Afghan roots, we are a unique blend of cultures, combining the heritage of the East with the modernity of the West.

Our team consists of a father and his two sons, alongside a Norwegian-Serbian partner, all united by a shared vision to create timeless jewelry that bridges worlds.

Direct To You

We sell directly to customers, cutting out the unnecessary costs and crazy markups that make luxury jewelry, bags and watches extraordinarily expensive. We pass the savings on to you, so you get the same quality at a 1/3 or 1/4 of the typical cost.

''We want to create jewelry that feels personal, that tells a story —while making sure it's affordable without cutting corners on quality. Looking ahead, we just want to keep growing, connecting with more people worldwide, and staying true to who we are.''

— Akbar Nawabi, CEO of Persica

Premium Quality

We work with factories and artisans that supply Europe's leading luxury brands. (But our products are much more affordable :)

Experience & Passion

Our experience & passion runs deep.

We blend our Persian heritage with modern design, creating pieces that are both timeless and unique. Offering you more than just jewelry—a story to wear.